At KubeCon + CloudNativeCon North America, starting on November 17, attendees will dive into the minutiae of individual tools, features, tangles, etc. But the 2020 conference is shaping up to break from past events by zooming in on the experiences of developers and business users in the real world.

In development shops and enterprise IT departments, cloud native adoption stories are unfolding. And these stories — about actual people, businesses and business goals — will direct the future of cloud native projects.