Brand Guidelines

We welcome our community to use CNCF brand assets.

Consistent use of our design patterns, logos, and other assets helps people easily identify CNCF-branded properties and protects our trademarks. It is important that marketing materials comply with these standards and use assets correctly. Please note that any and all use of CNCF’s trademarks must comply with Linux Foundation’s Trademark Usage Guidelines in addition to these visual branding guidelines.

Logo

Our logo is our flag. It represents us as an organization, the amazing people who work here, the open source communities we collaborate with and the members who support us. It is important that it is always used the right way so that people are able to identify us at a glance.

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Logo Usage – Dos and Don’ts

We rather like our CNCF logo, so please don’t change it! Here are some hints for how to display the CNCF logo and guidelines for what is and is not acceptable.

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Typeface

The modern, clean look of sans serif font Clarity City represents CNCF’s character. This font has a neutral, bold yet friendly appearance and has a full range of weights and styles that have been optimized for web and mobile.

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Writing conventions

For conventions in writing “open source” and other common industry terms, please see this style guide.

Colors

The primary colors for the main CNCF brand consist of a rich blue and black. A secondary palette extends the primary brand colors.

Primary Colors

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secondary Colors

Community Downloads

CNCF strives to be a welcoming, inclusive community and everybody can share in our brand assets. Download a new background or try out our macOS terminal theme! If you have great ideas or requests for fresh brand assets, please contact us.

CONFERENCE CALL BACKGROUNDS

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MacOS terminal themE

To celebrate the new CNCF website design, we’ve released a MacOS Terminal theme inspired by the new color palette.

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PRESENTATION DECK TEMPLATE

CNCF uses Google Slides as our presentation software. If you have any suggestions or requests for new page templates please contact us.

Legal

By using CNCF brand materials you agree to the Linux Foundation Terms of Use, the Trademark Usage Guidelines, these CNCF branding guidelines, and all CNCF rules and policies as may be updated from time to time. You also acknowledge that CNCF is the sole owner of CNCF trademarks, promise not to interfere with CNCF’s rights in them, and acknowledge that goodwill derived from their use accrues only to CNCF. CNCF may review use of the branding materials at any time and reserves the right to terminate or modify any use.

In general

For those using CNCF brand materials on a site external to CNCF, please don’t use our name, logos, or screenshots (“brand materials”) in ways that may be confusing, misleading, or suggest our sponsorship, endorsement, or affiliation. For example, your name and logo should be more prominent than The Cloud Native Computing Foundation name or logo. And please don’t edit or change the CNCF logo — we like it how it is!

Advertising, promotional, and sales materials

Please check in with us before using our logo on websites, products, packaging, manuals, or for other commercial or product use. It’s ok to say in text “Member of CNCF” or “CNCF Individual Supporter” (as long as it’s true!)

Education and instruction (books, guides, publications, and conferences)

You can use our brand materials for educational and instructional purposes but please remember that it shouldn’t be confusing, misleading, or suggest our sponsorship. For example, we generally don’t allow use of our logos or screenshots on book covers.

Also remember to include this statement (or something like it) in your printed materials: “[Title] is not affiliated with or otherwise sponsored by CNCF.”

Products, websites, names, and logos

Please don’t use our name as a part of your company or service name, website name, trade name, or product name. Don’t use our logo or incorporate our logo into yours. Don’t use a domain name containing “cncf” or any confusingly similar words.

Linking to CNCF

If you want to promote your organizations affiliation with CNCF you can use our logo if it meets our guidelines. For example, “[Company Name] is a member of [linked logo].”

Merchandise

While we do produce lots of t-shirts for our events that have our logo on them, we don’t generally allow third parties to make, sell, or give away anything with our name or logo on it.

Attribution

Please include appropriate attribution of CNCF’s ownership of its trademarks when you use them. This attribution notice can be included in the fine print at the bottom of your content. An example is, “CNCF and the CNCF logo design are registered trademarks of the Cloud Native Computing Foundation.”

More questions?

Feel free to email questions to brand@linuxfoundation.org. It helps if you send a mockup of your intended use so we can be specific in our response. We’ll do our best to get back to you ASAP but please give us two weeks (please note that no response doesn’t mean approval.) We’re currently only able to respond to inquiries made in English.